Website Marketing

Marketing Your Site – Your website will die if you don’t promote it

Simply building a website doesn’t guarantee you will get visitors to your site. You need to market your site at every single opportunity and offline marketing is just as important as online marketing.

Offline Marketing

• Promote your website in all print, radio, TV and Yellow Pages advertisements.
• Add your website to all press releases.
• List your website on all corporate stationery – business cards, letterheads and even envelopes.
• Your website can be sign written on all corporate vehicles, on the building, on billboards, on company clothing, and on absolutely every last piece of advertising in which your company name appears!
• Include your website in your voice mail messages – this might encourage customers to visit it whilst they wait for their call to be returned.

Online Marketing

• Include your website address in your email signature – this ensures ready access to your site for anyone receiving your message.
• Promote your website on other related websites
• List your website on Online Directories
• Capture subscribers online so you can market to them (remember though, under the new spam laws you need permission to do this and you must have a clear pathway for anyone to unsubscribe at any time).
• Ensure your website is search engine-friendly more...
• Contribute to blogs and forums and include your website address.
• Online advertisements such as pay per click marketing.
• Monitor your website traffic.

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